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Bborn Mindset

Brands Are Brought Up, Rest Grow Up!

A Brand Is An Experience. An Experience Imparts A Vision.

This Vision Separates Men From Boys, Iconic Brands From Functional Brands, Aspirational Ones From The Run Of The Mill Ones, Hi-Fliers From Pedestrians, Go-Getters From Dribblers…!

Come Bborn as a brand…the only way to outlive your lifespan and still be remembered for and about…

People with pedigree hardly leave a legacy behind…, it’s ones with lack of pedigree, who leave a legacy behind for generations to come and talk & emulate about…

Come Alive ! Bborn

TO ONE AND ALL WHO ARE YET TO BBORN…

It’s not the people with shoes who leave behind footprints…, it’s bare footed people who leave behind footprints on the sands of time…

Get real…Live a life…Live up to a Challenge…

Leave a legacy behind!

Times running up fast…

Take a Chance…Bborn !

You may never get a Chance Again!

“A thought proposition becomes a business proposition when it gets Bborn as a Brand!”

Discover

20% of brands drove 50% of market growth.

1/3rd growth in the market happened across categories that barely existed 5 years ago.

Only 3% brands make it to the $20 million point retail revenues.

Research shows that 98 % of new products fail.

Market place today is crowded and will be a complete chaos tomorrow.

It is noisy today and will be deafening loud tomorrow.

It can be hard to navigate and will be harder to stay afloat tomorrow.

It is definitely a challenge to establish your new brand as a leader and will be next to impossible to achieve it tomorrow.

Yet we will be doing the Impossible again & again today and tomorrow and achieving success with the deft precision of a heart surgeon as we put our hearts into whatever we do.

We look beyond achievements and flourish in sustaining the success model. We wish to create benchmarks for our next generations to come, applaud and overcome and leave a living legacy of excellence. Such should be story of Human race and we will happy to contribute our own self and then pass on the baton.

Come and be a part of this remarkable journey called life…!

Come BBORN…!!!

As we have the right Attitude & Agility!

Ability coupled with Capability as well!

We are open- minded and building brands today for growth tomorrow.

We are dedicated to discovering & developing the most innovative and unique emerging brands of tomorrow.

We think long-term, building the iconic brands of tomorrow.

We are entrepreneurial, eager to discover the emerging brands that are innovating on the leading edge of nascent trends.

We invest in entrepreneurial brands and new propositions developed internally by some of the leading minds, this side of the universe. (Hope extra-terrestrial species to join in soon)

Many of our brands share a vision of health and wellness benefits, community welfare as well as social and environmental responsibility.

Our Brands and partners have a niche experience of enriching people’s life & lifestyle across continents and communities.

We offer a unique catalyst to help a brand achieve its potential and we are in it for the long haul.

Capital Brands

DISCOVERING THE NEXT BIG THING

The BBORN INC. has been created with an ambitious purpose – to find and develop the next generation of brands with billion-dollar potential. Part venture capitalists, part brand inventors and part business analysts, the BBORN team creates products that are vastly different, but all driven by a unique brand idea that satisfies an unmet consumer need.

BBORN CAPITAL BRANDS starts by identifying emerging consumer sweet spots that show potential to rapidly expand in the consumer market over the next 3-5 years. We then work to meet these market needs by developing relationships with high-potential growth brands in the world or by fostering innovation from across the global Eco- system.

HIGH-POTENTIAL GROWTH BRANDS

We’re part investors, part think tank. To determine which high-growth brands meet our investment criteria for consideration in BBORN’s investment portfolio, we seek:

  • Outstanding proof of concept
  • Authentic brand story
  • Unique product with competitive advantage
  • Strong management team
  • Great consumer experience

When we discover brands that meet these criteria, our experts does further evaluation, which could lead to a relationship. BBORN investment brands benefit from our experience and our relationships, as needed. This may include best marketing practices, insights into growth strategies, and access to our value chain. We also partner with nascent brands in specific markets that are ripe for the new propositions and reach influential consumer capital base.

INTERNAL INNOVATION DISCOVER, DEVELOP & INCUBATE

If there’s a gap in the market and no current product meets that consumer need, BBORN may develop a new brand or import a brand or technology from our overseas principals. We develop the brand positioning, product formulations, packaging, pricing, launch programs, sales strategy and execution – everything necessary to launch and build a brand – with internal and external partners. Our portfolio includes brands developed from the ground up, those leveraging joint ventures and those importing key elements such as technology, brand name or concept. We incubate BBORN brands with a combination of our own Human force & Intellectual resource and key partnerships with external organizations. Our incubation lab is a breeding ground for lot of inventions & innovations in concept to fulfill future consumer needs, demands, dreams, aspirations & surprises.

Truly, while we’re working with entrepreneurs, BBORN is living the entrepreneurial life, too. We are hungry for innovation & intelligence – and we also love to relish the experience of success.

BBORN CAPITAL BRANDS starts by identifying emerging consumer sweet spots that show potential to rapidly expand in the consumer market over the next 3-5 years. We then work to meet these market needs by developing relationships with high-potential growth brands in the world or by fostering innovation from across the global Eco- system.

Thought Process

WAY OF THINKING!

In a world where change is the new constant, we push boundaries and chase new ideas.

We adopt a unique idea-generation process.

When we start challenging the very factors that limit human intelligence we pave the way for creative and strategic thinking that leads to new and unexpected ideas, insights and solutions. It is a different way of exploring complex business problems to generate innovative ideas that help organizations transform and outperform.

We ensure every partner brand keeps on surprising, delighting and inspiring millions of consumers in that order only across lifecycles & lifetimes!

AGENTS OF CHANGE…

Are you thinking of transforming your company, launching a new business venture, refreshing your brand image, reconnecting with customers or expanding into new markets or product lines?

Here we come in as agents of change. We reinvent, reposition and renew businesses and brands, shifting them from where they are to where they want to be.

That’s strategic change made visible.

THE WORLD IS CHANGING…

CONSUMERS ARE CHANGING…

ARE YOU TOO?

You may be transforming a business, launching a new brand or just seeking to bring consistency and cohesion to your branding and marketing. Whatever your plans for change, we know how to make it happen.

  • New ventures or products

    We help name, brand and launch new ventures, products and services.

  • Business transformations

    We help rename, reposition, rebrand and re-launch your business.

  • Refresh your existing brand

    We refresh your branding without changing your existing brand identity.

  • Reconnect with customers

    We bring people back to your brand through reinvigorated marketing, advertising and branded customer experiences.

  • Reconnect with investors and stakeholders

    We breathe new life into your corporate and social communications to help you tell your story.

  • Re-engage your workforce

    We engage with your workforce to communicate new strategies, change behaviors, build brand culture and attract the best talent.

Challenges

Are you ready to Bborn?

  • Do you have a brand story that is simple and compelling?
  • Does you brand story anchor your marketing and communications?
  • Is your brand difference clear to your target market?
  • Is your difference relevant to customers’ needs?
  • Do your employees know your unique selling proposition?
  • Do they know how to live your brand story?

Brand positioning

CHALLENGES IN AN INCREASINGLY CROWDED & CLUTTERED MARKET

There are few brands or even products that are totally unique. Even if you believe your business model or offer is truly one of a kind, eventually competitors will find a way to either clone your advantage, or negate it. While it’s relatively easy to copy manufactured goods and everyday services, it’s infinitely more difficult to replicate a brand idea.

Brand positioning is the process of creating an image of where your brand sits in the market compared to your competitors. It builds differentiation in the mind, rather than through what you do or make.

Brand positioning is most effectively expressed visually, through a tagline or positioning statement. Taglines such as American Express’ Don’t leave home without it, M&M’s Melts in your mouth, not in your hands, Bunning’s’ Lowest prices are just the beginning, Apple’s Think different and BMW’s The Ultimate driving machine are all about establishing a clearly defined point of difference for the brand.

If you are inventing a new brand, or in the processes of refreshing or reinventing an existing business, now’s the time to think about your positioning strategy. What is the unique value proposition of your brand? What do you offer that no one else does? How do you communicate this simply and quickly across all your corporate communications, marketing and PR activities?

Branding

Brands work best when they are responsive and agile, but keep strong guiding principles at the heart of everything they do.

Brands matter – they differentiate, they add value, they provoke interest, and they have enormous social and economic influence.

Brand building is not an art or a science; it is a fusion of both.

Building a solid base for your brand starts with a focus on foundation. And an intellectually relevant, emotionally engaging brand platform stimulates the mind and activates the wallet.

Branding is not a clean logo or clever tagline. It is an experience. It is an emotional connect. Your brand resides within the hearts and minds of your customers, clients, and prospects.

Traditional marketing “communicates” — and consumers learn. Our Experiential Marketing “connects” — and that’s when consumers act.

We are equipped with that rare insight to find that elusive and genuine connection between your brand and consumers.

The spilt second that escalates a mere moment into a long-lasting memory.

Successful human behavior analysis proves that the brain cannot believe what the heart has not felt.

IDENTIFY

  • To whom you market

    You can only create successful products or solutions when you know who the most fervent buyers will be. It’s critical to understand as much as you can about the core target customer segment to whom the brand is intended to appeal.

  • Why they buy

    Grabbing the largest share of those customers’ wallets requires a complete understanding on what drives the target consumer to products in your space. Defining the context that will give the brand unquestioned relevance to the target customer against their illuminating needs, motivations, attitudes, and preferences is essential for brand building success.

  • What makes your brand highly valued and difficult to substitute?

    To drive brand preference, the brand needs to represent a compelling and highly emotional benefit to the target customer. This benefit must be relevant, differentiated and believable. How well you position your products/services determines whether your brand will make it into the hearts and minds of your customer and dominate their spending patterns, and influence their loyalty.

  • How your brand competes

    Your brand equity, or the health of your brand, is a culmination of every experience customers have with your brand. These associations, attitudes and perceptions determine whether the brand will build a following of loyal advocates who will be the first to try your new products.

DEVELOP BRAND STRATEGY

LEVERAGE TOUCH POINTS

Expanding media choices and new technologies have made measuring the effectiveness of advertising more challenging and vital for marketers. Whether it’s new or traditional media, sponsorship and entertainment, or in-store, we help identify the best marketing and sales channels to reach your target audience.

We will partner with you to bring our learning and knowledge to life by building the “voice of the consumer” into the process to deliver on the brand promise. Informed decisions about the use of multiple media channels maximize impact and make media investments work harder. Our solutions identify: the most efficient and effective touch points; deeper insights into consumers’ use of media and shopper purchasing behavior; and how to effectively measure cross media campaigns in-market and quickly make adjustments to maximize ROI.

Identify Opportunities
In addition to reaching a large number of a brand’s audience through TV advertising, marketers today have a wide range of options. Driven by technology, media has rapidly evolved and new channels are constantly emerging. It’s critical to know which opportunities are going to successfully and cost-effectively move your brand forward.

Optimize Communication

We offer a complete suite of communications solutions to help develop messages and creative that will achieve optimal results across media and marketing platforms. We will partner with you to understand your creative development process and to identify ways to help you achieve your objectives. From strategic planning through creative development to prelaunch validations — we will work with you in any category or market to design a program that works.

  • Develop Communication Ideas

    A compelling & relevant communication idea is a cornerstone of effective brand marketing. A powerful idea works well in a variety of media, makes it easier to create strong executions and results in a coherent and distinctive brand identity. Our approaches will help identify and develop the strongest ideas to communicate your brand and develop compelling communications. We provide insight to ensure final executions retain and exploit the key elements that made the idea strong in the first place.

  • Optimize Advertising

    Advertising is one of the largest discretionary investments you can make. Get it right and the brand is likely to grow, get it wrong and the investment is lost. We understand the importance of investing wisely, proving the effectiveness of the advertising and delivering ROI.

  • Optimize Digital Campaigns

    As new digital channel opportunities continue to emerge; you need to understand what is effective and how to optimize your campaigns

We understand what it takes to build and sustain strong brands. We offer comprehensive and dynamic tracking services to help evaluate the effectiveness of your marketing programs, media activities, brand experience and customer response, to ensure your brand objectives are met.

  • Monitor Your Brand

    Marketers need to know that ”brand-building” investments are making a strong impact both in terms of sales and how people see the brand. If the brand isn’t on track to meet its targets, marketing activity and budget allocation can be adjusted to ensure success.

  • Understand Your Competition

    In the world of marketing, nothing ever stands still and the competitive landscape can shift rapidly. By monitoring all key brands in your category, we can help identify emergent threats early on—allowing you to take the right actions to protect your brand. Additionally, it provides valuable information to help you learn from your competitors’ successes and mistakes.

  • Monitor Your Communications

    It is especially important to monitor the performance of your communications. Fast feedback from our solutions will inform you to cut investment from poorly performing activities and re-direct toward those that are providing the best return.

EVALUATION

Marketing communication is one of many things that affect brand choice.  We believe that to be truly successful, brands need to demonstrate four key qualities: leadership, clarity of associations, a great brand experience and strong business basics.

It may sound simple, but these qualities will form a foundation for a strong brand to grow in both the short and long- term. To help you get there, we can help you understand the impact your marketing efforts will have on short-term sales, longer-term brand equity, and customer satisfaction.

  • Assess Achievement of Targets

    Many marketers set time lines to assess targets, but use tools that are already in place to meet other research needs. We enable you to set and measure brand positioning on broader brand equity metrics to provide regular and rapid feedback on progress and guide course correction if necessary. It can also be used to show the outcome on the overall equity of your brand.

  • The Role of Media Channels in Achieving Outcomes

    In addition to understanding the overall outcomes of your media spend, it’s also essential for you to understand how outcomes have been achieved. We provide direction on how media can be adjusted to help guide your decision-making for future campaigns.

  • Evaluate the Financial Return

    Your goal is to ensure that your marketing investment creates financial returns, while understanding the progress of interim measures. Using our modeling techniques we routinely assess not just whether the return has been achieved in the short term, but what longer term expectations you should have about the continuing return. The long-term return can often be many times that observed in the first few months after a communications campaign has launched.

  • Benefit Brand Value

    Another way to evaluate outcomes is to understand what impact their activities have had on the commercial value of your brand. Harnessing the measurement of brand relationships from a source can quantify the increase in commercial value of your brand that has occurred as a result of your marketing investment.

MAXIMIZE BUSINESS POTENTIAL

We believe it’s important to place brand and marketing decisions in the context of your overall business and portfolio strategy. We use the competitive marketplace, economic trends and consumer insight as the benchmark for performance, enabling you to set meaningful and practical goals. By creating a common vocabulary and business vantage point, we can help facilitate productive interactions between marketing, finance, operations and business strategists across your organization.

  • Grow your brands

    Research conducted to monitor in-market progress and evaluate outcomes will show which of your investments have been worthwhile. Using this information to refine or make changes to the creative and your media choices for the future will help you grow your brand. We can uncover opportunities relevant to the positioning of your master brand, sub-brands or variants, or pricing, that should be considered as part of your brand strategy.

  • White space opportunities

    Detailed analysis with a focus on the future as opposed to evaluation of past activity can expose a broad range of new opportunities within your category. There may be opportunities that cannot be exploited by the current brand. Is there an opportunity to launch a new brand to move into an unoccupied or weakly secured territory?

  • Portfolio management

    With consistent data across many brands, it’s important to assess the strengths and weaknesses of your brand portfolio. The cost and effort of maintaining a wide portfolio of brands and sub-brands is often underestimated and a tough review of where the value lies can often reap long-term financial rewards. We can partner with you to connect your consumer and financial data, and make actionable recommendations to help you strengthen your brand portfolio.

  • Convert brand value to financial growth

    Building brand equity not only helps to grow your brand organically, it creates an asset that can be leveraged in many different ways. For instance, licensing your brand in new categories can be a highly profitable strategy to consider. We will work with you to identify and guide you on potential opportunities.

Entrepreneurial Spirit

OPEN LETTER TO ENTREPRENEURS & START UP CEO’S

“Entrepreneurs exhibit patience, persistence and passion!”

Unlike their big brand counterparts, CEOs of startups and emerging companies often times don’t really know what to expect from the process of defining their brand value to their stakeholders and customers. For many, the undertaking may seem more like entering into a deep, dark forest – a big leap of faith risking valuable capital to boot.

Many ask themselves, “what if we get this wrong?”

With so much risk facing small growing brands, and no forgiveness in the marketplace if they don’t get it right, I’m convinced many entrepreneur executives have that thought cross their mind. Unlike PR, promotions and advertising, brand strategy begins as an introspective process. Defining brand value for small companies and their brands is mostly intuitive and it takes guts.

Recently, having just completed the process of changing their name and creating a new identity, a CEO of a growing B2B company, confessed to me, “You know, at the beginning of this whole process, we didn’t have a clue where this would lead us, or have any confidence what we were contemplating was even the right thing to do. Changing our business name was a big deal­ — we only had one shot to get it right!

The currency of our modern social age is attention. CEOs of startups and emerging companies don’t have the financial luxury of buying attention, they have to earn it. Like your money, your customer’s attention is limited too.

The whole process of defining your unique value to customers in ways customers care about may seem rather mystical, abstract and difficult to quantify. Big brands and the companies that own them, can hedge their bets through reliance on expensive research and market data. Small brands have to rely more on guts and intuition, and a deep empathy for their customers rather than deep pockets for advertising.

We’ve all seen many examples in our business folklore where guts and intuition won over the prevailing market wisdom and data hands down. If you’re the CEO of an emerging young company, here are some suggestions that may provide you with more clarity and confidence in the strategic and creative decisions you’ll be making when you enter into the process of defining your brand’s value.

Usually the driver of defining brand value is change. There is a current business circumstance that is undesirable and needs changing. Of course, this doesn’t occur in a vacuum, there are competitive forces in the marketplace that shape the context of change. Being more of what makes you highly valued and difficult to substitute is what differentiation is all about. Brands that endure are highly focused on why they matter to people. As you think about change, don’t throw the baby out with the bath water.

Defining brand value is a collaborative process. Innovation and creativity come from diverse sources and usually not from where you‘d normally look.

David Packard (of HP fame) was noted to say “marketing is too important and activity to be left to the marketing department”.  At the inflection point of inventing, defining, refreshing and expressing, the perceived value of your brand, you need to look everywhere and to everyone who has a stake in your success. When you’re tweaking the whole thing, all the parts have to be considered. Begin with customers first.

Defining brand value is not decoration but behavior.

You can create the “coolest branding” (logos, slogans and packaging) but those things don’t do anything, only people do things. Living your brand value every day in every action your company takes to create value is behavior. You can’t mandate or rule how your people behave in the marketplace; your people must, of their own choosing, be in resonance and shared values of your business purpose. Who hangs with you is more important than your cool logo.

FAQs

Try introspection by way of REPLYING TO these questions…IF ANY OF THESE ANSWERS IS A YES, PLEASE FEEL FREE TO GET IN TOUCH WITH US AT BBORN INC.(RECHRISTENED BBORN INDIA)…!

WE WILL BE HAPPY TO HELP YOU!!!

Investment Values

Brands are seldom created by people who look at it as a cost to the company but as an Investment that gives the maximum ROI in the most comprehensive and appreciative manner with lot of involved glory.

While brands create wealth, rests make just money!

When we partner with you, we merely sit across the table not to negotiate, but to plan the next business opportunity with you.

A business idea can be an opportunity lost to a competitor, if someone’s not ready to pay the cost.

Or else, a business idea can flourish and be the game changer for an entire organization and business model, if someone’s ready to make an investment.

The world is a strange place to be in, but it’s all how you look at it …

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